{"id":87,"date":"2007-07-05T02:11:22","date_gmt":"2007-07-05T01:11:22","guid":{"rendered":"http:\/\/judykat.com\/ken\/2007\/07\/05\/epiphanies-and-old-habits-getting-over-design-mockups\/"},"modified":"2010-09-06T06:26:20","modified_gmt":"2010-09-06T10:26:20","slug":"epiphanies-and-old-habits-getting-over-design-mockups","status":"publish","type":"post","link":"https:\/\/judykat.com\/ken-judy\/epiphanies-and-old-habits-getting-over-design-mockups\/","title":{"rendered":"Epiphanies and Old Habits: Getting Over Design Mockups"},"content":{"rendered":"<p>My company loves Photoshop comps. Way too much. I know this and yet, to some degree, I&#8217;ve enabled it. <\/p>\n<p>It&#8217;s not original of me to say that static mockups are misleading and often unnecessary. <a href=\"http:\/\/gettingreal.37signals.com\/ch06_From_Idea_to_Implementation.php\">37 Signals fairly shouts it<\/a>. It&#8217;s also deep in the agile spirit of <em>conversations over contracts<\/em>.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/judykat.com\/ken-judy\/wp-content\/uploads\/2007\/07\/whiteboarddrawing.jpg\" alt='Whiteboard Sketch' \/>My team walks this talk. We <a href=\"http:\/\/www.37signals.com\/svn\/archives2\/the_importance_of_having_a_designer_on_staff.php\">co-locate our designer<\/a> to pair with our developers. We present product ideas using <a href=\"http:\/\/www.37signals.com\/svn\/posts\/466-sketching-with-a-sharpie\">hand drawn sketches<\/a> and narratives. <\/p>\n<p>Still, in a company with design approvals and a history of handing down information architecture to developers it&#8217;s tempting (I&#8217;m tempted) to ward off complications by cooking up visuals that are irrelevant, obvious or subject to change, <a href=\"http:\/\/www.37signals.com\/svn\/archives2\/screencast_oneminute_mockup_with_photoshop.php\">&#8220;pushing pixels that won&#8217;t even exist later.&#8221;<\/a>  <\/p>\n<p>At first, you create formalities around your agile process to protect your team but with success you get opportunities to teach by doing &#8212; to demonstrate work is unnecessary by <em>not doing it<\/em>. <\/p>\n<p>All this hit me today like it had never occurred to me before even though I&#8217;d read, thought and said some variation of it so many times I should have put music to it by now.<\/p>\n<p>We&#8217;ve earned some trust. As my team starts building our first web products for our company, I think it&#8217;s time to end our infatuation with 800&#215;600 jpegs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My company loves Photoshop comps. Way too much. I know this and yet, to some degree, I&#8217;ve enabled it. It&#8217;s not original of me to say that static mockups are misleading and often unnecessary. 37 Signals fairly shouts it. It&#8217;s &hellip; <a href=\"https:\/\/judykat.com\/ken-judy\/epiphanies-and-old-habits-getting-over-design-mockups\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14],"tags":[18,266,267],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personal","tag-agile-usability","tag-designer","tag-web-products"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/judykat.com\/ken-judy\/wp-content\/uploads\/2007\/07\/whiteboarddrawing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":1,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/posts\/87\/revisions\/2213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/judykat.com\/ken-judy\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}