Innovation and collective product ownership (Agile 2007 presentation)

Jeff Patton reminded me about the product work my old Oxygen team did in 2006-2007. I dug out this presentation and accompanying paper that Ilio Krumins-Beens and I prepared for Agile 2007.

Our work anticipated the change in the Scrum Guide to consider the product owner as part of the team.

We developed an original windows software application using Scrum/XP with an onsite product owner and UX designer.

We evolved the product experience validating our assumptions using user personas and both informal and formal usability testing.

We released the product as a free Beta by the time of this presentation in 2007 and were working to build a customer base.

The lifecycle of a company (and the larger economy) doesn’t play nice with hopes and intentions. Oxygen was acquired by NBC-Universal before we were able to validate our assumptions.


Judy, K.H.; Krumins-Beens, I.; , “Ript: Innovation and Collective Product Ownership,” AGILE 2007 , vol., no., pp.316, 13-17 Aug. 2007

doi: 10.1109/AGILE.2007.49

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About Ken Judy

I am an executive manager, software developer, father and husband trying to do more good than harm. I am an agile practitioner. I say this fully aware I say nothing. Sold as a tool to solve problems, agile is more a set of principles that encourage us to confront problems. Broad adoption of the jargon has not resulted in wide embrace of these principles. I strive to create material and human good by respecting co-workers, telling truth to employers, improving my skills, and caring for the people affected by the software I help build.