Ript™: Innovation and Collective Product Ownership

My co-worker Ilio Krumins-Beens and I are presenting an experience report at Agile 2007 in August. Special thanks to Jeff Patton, our champion and adviser through the submissions process!


In 2006, Oxygen Media CEO Geraldine (Gerry) Laybourne, the woman largely responsible for Nickelodeon’s early success, partnered with her XP/Scrum development team to create a new mission and new revenue stream for her company. This experience report covers product conception through initial release of a single product. It describes how Gerry’s leadership qualities paired with agile practices to engender deep mutual trust and collective ownership over technical execution and business outcome. This unbounded collaboration provides a template for future projects at Oxygen and other organizations with innovation as part of their agile product development strategy.