– or – building the wrong thing, really, really well.

The epitaph of many agile teams.

You can optimize your construction practices as much as you want but if there is no discernible need for what you’re building…

The goal is not to build crap well. It is to find a way each day to do less and less crap and more and more not crap.

If this were easy, there’d be a lot more software that people should really get there hands on.

Let’s all look in the mirror on that one…